![]() ![]() In 2015, Under Armour re-signed Curry, but this time he was given a lot more than $4 million. Thanks to the Steph Curry endorsement, Under Armour's shoe sales soared. His Under Armour "Curry One" shoe, which debuted around the NBA All-Star Game in February, is giving more credibility to the brand at retail than any endorser, across all sports, it has ever had, company data show. Many consider Curry the greatest shooter ever in the NBA. Under Armour probably got a huge bargain. "Curry doesn't talk much about his divorce from Nike, instead focusing on the company that did pay him what he thought he was worth." Unsure that Curry would ever be able to sell signature shoes, Nike let him go. After offering less than $2.5 million a year, Nike had a second chance - this time to match Under Armour's offer. ![]() "Two years ago, Nike had a chance to pay Curry a lot of money and lock him up for the future. Instead, Curry signed with Under Armour for $4 million, ESPN's Darren Rovell reported at the time: Then, in 2013, Nike offered Curry a $2.5 million sponsorship deal (that's a lot of money, but pretty small for a shoe deal) because the company was unsure about Curry's popularity. So Curry didn't pass on Nike - it was Nike that passed on Curry.Īfter being drafted by the Golden State Warriors in 2009, Curry wore Nike shoes for the first four years of his career, research shows. There are, however, many credible accounts of Curry parting ways with Nike after the company refused to invest heavily in him before he became a star, found. But there are no sources to back up the claim, and it's the only account of the so-called Curry-Nike fallout. Within weeks, the post had been shared more than 170,000 times, with many commenting that it was true. ![]() Rumors about Curry and Nike spread across social media after a post appeared on Feb. This claim is false, 's research has found. I have received several emails that say Nike wouldn't let NBA star Stephen Curry put his favorite Bible verse, Philippians 4:13, on his signature basketball shoes, so he signed a deal with Under Armour instead. ![]()
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